Sunday, October 16, 2005

the mark of zara

so how many articles are going to use this very same headline after last friday night? the invite for zara's formal launch said 6pm and when we got to power plant by 7pm, the mall was already buzzing with activity. the entire south fountain area was blocked off with ceiling-high black walls emblazoned with white zara logos, and the entrance was manned by four receptionists who had to make sure your name was on the guest list before they would let you in (many were turned away and told to come back the next day). the fountain was covered up with a makeshift runway and the whole place was packed with guests shopping like the store was closing tomorrow! women's section on the left, children's in the middle, and men's on the right. oh, and bar on the right too, so that's where we headed first before the bubbly ran out! store specialists inc.'s evp anton huang was smiling like the fat cat that swallowed the cash cow and why shouldn't he be? we heard that by 7:30pm, sales had already reached half a million—kaching! kaching! kaching! and if you think this store is huge (at 1500 square meters, it took over the space formerly occupied by fully booked and its surrounding shops), according to parent company inditex, a second—and bigger at 2000 square meters—branch will open at glorietta within the first quarter of 2006. so the fash pack wonders: why another branch in makati city? (power plant won't be happy about this...) and where in glorietta? (maybe they'll build a glorietta 5 just for zara??)

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