Tuesday, January 10, 2006

buh-bye, furla

yesterday we got this text: "furla farewell sale, all jan in shangri-la, and through feb in glorietta 3. 50%, 60%, 70% off all items. see you there! thank you for your loyal patronage." yes, it's confirmed: the local franchise holder of furla has decided not to renew their contract. so get going! we've already bought boots, on sale from 29,000 pesos down to 11,600; flats from like 9,000 down to like 3,000; tote bags from 20k down to 10k; plus assorted accessories like sunglasses, keychains, necklaces, bracelets, rings, scarves and belts at giveaway prices. say good-bye to furla as it leaves our shores forever. (that is, until someone decides to pick it up. that is, if they are able to merchandise this brand properly on these shores where most people don't even know where furla is from.) if you're one of them, here's a little history lesson: furla is an italian brand which has been around since the 1920s, established by some guy named aldo furlanetto. he was a trader in accessories, and when his children took over the business, they developed it into a luxury brand with an international network. personally, we thought that furla could never find its market here—blame it on poor marketing, merchandising, advertising, whatever, but most people thought it was quite expensive for what it was: leather goods whose quality wasn't really that good. well, honey, take advantage because now its sold for what it's worth!

1 comment:

antigone. said...

furla should have just fired their buyer/merchandiser. they're barking up the wrong crowd.