Wednesday, March 29, 2006

the full "bejeweled" report today

the easiest way to do this report is by pictionary, i.e., heavy on the pictures, light on the text. the first thing that greeted us when we got to RCBC's 4th floor was this lovely vision of xeng zulueta, official makeup artist for shu uemura philippines, in her bubble-icious joey samson dress.
there was a tokyo lash bar where you could indulge your j.lo fantasies and dress up your eyes in red falsies.

there was an exhibit of several motorola razr V3i mobile phones and false eyelashes, encrusted with diamonds, emeralds, sapphires and rubies (real daw yan ha), designed by carissa oledan coscolluela. this is the best you can see from the display because, sorry to say, it wasn't lit very well. the plexiglass box was lit from the bottom but, er, someone forgot to light it from the top—the better to see that bling, my dear!the invite requested "dazzling glamour" attire and said "the women who best represent the qualities of each gemstone will be awarded the one-of-a-kind lashes and phones." so to be sure we would qualify for every gemstone, we wore our most dazzling and glamorous ensemble, as in each and every gemstone was represented in our fully beaded and sequined outfit. did we win? nooooo, of course nooooot, the prizes were given to high-profile personalities who get their picture taken everyday and who can promote the phones, a la paris, lindsay and M-K, hollywood-style. (dream on, try that in nokia country!) well, if you were ruffa gutierrez, some people would willingly throw diamonds and pearls at your feet (beauty queen pa rin ang dating, o 'di ba?).well, at least we got sauced at the moto lounge bar.see that lady in the extreme left? in the midst of all those best-dressed and most-stylish wanna-bes, that woman, helena carratala guerrero, is the one they should all look up to as an example. back in the 70s, she was the most original in everything she did (her style, her designs, her parties), and her label azabache, which was sold in SM (when it was still called shoe mart) was what the most fashion-forward women wore. now based in new york, helena told the fash pack that she's been working on a project in manila that'll be ready to launch in a few months. but more on that next time...soon the guests were herded into the auditorium for the demo of shu uemura international chief makeup artist, kakuyasu uchiide. we wished we sat a little closer because he was really cute (and straight—daw!).well, making up two models can get a little boring for some people, so we weren't surprised when some rows of seats suddenly became empty. but at least we got a better look at the phones and lashes.

then there was the after-party at embassy cuisine, but darling, what happens at the after-party stays at the after-party!

3 comments:

Anonymous said...

i don't get the connection---cellphones & lashes? educate me please....

the fash pack said...

you know what, we don't get the connection either, but whenever shu uemura has a launch, they always partner with smart and motorola (budget, baby). wethinks motorola has done the right thing by associating themselves with shu uemura because no one likes their phones but everybody loves shu. it also helps that they've given editors and socialites free phones with their names etched on them (so they can't sell them, haha!), so they're constantly seen using the phones (at the same time complaining about how hard it is to use them!).

Narcoleptic Aquarian said...

ah uhm, the lashes were bejewelled, we made replicas of madonna's pair which were made for her by mr. shu uemura at the price of $10,000 for her confessions on the dance floor tour. she being a motorolla endorser and her anxious fans, including here in the philippines, found out we could embellish the lashes and requested we make them locally - so we tied up with the oledan jewelers and at the same time embellished the newly-launched-at-that-time motorolla V3i.

so there...