Tuesday, January 23, 2007

it's pronounced with a silent X

the formula 1 grand prix is one of the most watched sporting events in the world—except in the philippines. now why is that? in a country where every driver thinks he is schumacher zooming down the highway, swerving in and out of lanes, and beating all those red lights, well, they probably don't even know who schumacher is. we remember back in 2002 when jensen button came to visit the philippines to promote mild seven, the sponsor for his then-team renault. from the airport to his hotel, the car he was riding in speedily weng-wenged its way through counter-flow traffic. and man was he scared! and this from a guy who drives 300kph for a living! we just brought this up because last friday, we attended an event to promote the malaysian grand prix from april 6-8, and they had a raffle with the top prize being paddock passes at the sepang international circuit worth P100,000—and the guy who won it looked like he didn't even know what he won! dude, that means you get to watch the race from an air-conditioned VIP room, and sip bottomless champagne, and have access to the pit lane, and see the cars up close, and meet the drivers. ibenta mo na lang sa amin... for P5,000 haha! anyhoo, the event also had a fashion show of formula 1 merchandise (which includes brands like michael schumacher, BMW, puma, and ferrari), the regional franchise of which is owned by a local company. the clothes will be sold at duty-free shops in airports, but guess what, not in the philippines! o, dito na lang kayo mag-shopping...

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