Friday, January 05, 2007

sale! sale! sale!

when mango first opened its doors in manila some seven, eight years ago, retailers, much less shoppers, here were not used to end-of-season sales. in the US and in europe where they literally go through a change of seasons (unlike here where we only have one season: hot), thus requiring a new set of clothes each time, retailers have to get rid of old merchandise and make space for new ones and make consumers believe they need them (the new merchandise). so imagine our surprise when at two precise moments within the year (january and july), mango would slash their prices by 50%. it became such a phenomenon that women would skip work just to queue up—not by the fitting rooms nor the registers—but just to get into the store! it was madness. well, of course, that was back in the "early days," when mango had just a couple of branches. but when zara opened here over a year ago, that all changed. zara has become the bellwether on which all other sales depend. in fact, the sale season doesn't officially start until zara says so. well, today the sale season has officially begun. because zara is on sale. not even at 50% off, mind you, but the frenzy is, well, frenzious! there's no other word to describe it! we stepped into the power plant mall branch at just past 11am, and jeez, the place was filled with women with glazed eyes, determined strides, pursed lips, arms full of clothes. even little girls were waiting impatiently for their turn in the fitting room! to try on coats, boots, sweaters! we wonder what it was like at closing time. and this is just the first day! the first hour! damn, and we thought we were early, boy, waz we wrong! tomorrow? fuhgedaboutit. it's a weekend. we'll try again monday. first hour. in another branch. maybe shangri-la plaza? (what was it like over there? or in glorietta? any blow-by-blow accounts?)

6 comments:

Louis C. said...

I think The best time to go is really early on the weekdays when the mall just opened its doors :)

Anonymous said...

Hi! In Tokyo it was the same. People were lining up as well to pay and to get into the fitting rooms. I wonder how the prices compare... Tokyo isn't at 50% off yet for many coats... such a shame! But other things --dresses and the tops are 50% already...

-WW, Tokyo

Anonymous said...

hey, zara in glorietta had long queues also, both in the dressing rooms and cash counters. most are not at 50% off but i was able to get some good buys! how can a P495-tulip skirt with matching belt be wrong?

bleaubabe said...

Hi! is there a zara store in glorieta? may i please know where it is exactly located? thanks in advance.

the fash pack said...

zara in glorietta is located in the space formerly occupied by woman's first floor. beside mercury drug. where they hold mass.

anna said...

hola! over here in madrid, zara is also 'de rebajas' so it's more packed than usual. no queues to enter the store (as there are many branches) but, yes, line ups at the fitting room and, of course, to pay. lately, zara home is the first to be ransacked. however, the difference between sale shopping in manila and rebajas in madrid is that here EVERY store goes on sale. i wonder if that will ever happen in manila? and if you're patient enough to wait until month's end or early february --you can get things for up to 70-80% off! choices are obviously limited already but i still recall getting a pair of black leather boots at zara for 12 euros during the first week of feb!