Friday, January 05, 2007
sale! sale! sale!
when mango first opened its doors in manila some seven, eight years ago, retailers, much less shoppers, here were not used to end-of-season sales. in the US and in europe where they literally go through a change of seasons (unlike here where we only have one season: hot), thus requiring a new set of clothes each time, retailers have to get rid of old merchandise and make space for new ones and make consumers believe they need them (the new merchandise). so imagine our surprise when at two precise moments within the year (january and july), mango would slash their prices by 50%. it became such a phenomenon that women would skip work just to queue up—not by the fitting rooms nor the registers—but just to get into the store! it was madness. well, of course, that was back in the "early days," when mango had just a couple of branches. but when zara opened here over a year ago, that all changed. zara has become the bellwether on which all other sales depend. in fact, the sale season doesn't officially start until zara says so. well, today the sale season has officially begun. because zara is on sale. not even at 50% off, mind you, but the frenzy is, well, frenzious! there's no other word to describe it! we stepped into the power plant mall branch at just past 11am, and jeez, the place was filled with women with glazed eyes, determined strides, pursed lips, arms full of clothes. even little girls were waiting impatiently for their turn in the fitting room! to try on coats, boots, sweaters! we wonder what it was like at closing time. and this is just the first day! the first hour! damn, and we thought we were early, boy, waz we wrong! tomorrow? fuhgedaboutit. it's a weekend. we'll try again monday. first hour. in another branch. maybe shangri-la plaza? (what was it like over there? or in glorietta? any blow-by-blow accounts?)
Posted by the fash pack at 10:30 PM