Thursday, November 08, 2007

KC concepcion for bayo

it's got to be the casting coup of the year. she's back for good from her studies in paris and what better welcome can she be given than billboards of her face all over the highway, full-page ads in newspapers and magazines, and tonight, her launch as the new image model for bayo. makes us wonder: how could ben chan let her go? just a couple years ago, she was one of the endorsers for human. which didn't really fit her image. human is sporty, funky, street—but in a commercial, mainstream way. KC is a young, beautiful, intelligent woman—in other words, the perfect girl. we think she would have been a better fit for kashieca. they could have even played on the K and C in the brand name. oh well, ben and KC must have had their own reasons for parting ways. and bayo was there to make "salo." and no matter how much bayo paid her, we think it'll be so worth it. as we walked through shangri-la plaza the excitement in the air was so thick, you could cut it with a knife. select guests and media were at the bayo store in the fifth floor to welcome her and when she entered the store, pandemonium! that's her in the bottom left getting a beso-beso. KC is clearly a star. a star without a movie, a TV show, a hit song, not even a scandal. she's just KC. but people love her, are curious about her, want to meet her, and put her on a pedestal. the girl is destined for bigger things than just being an endorser who will soon take away her mother's crown as the endorsement queen. anyhoo, after she went around the store with the paparazzi following her every move, we all headed to the atrium level for the fashion show and her introduction to the public. some of the cute clothes from the show (although someone from the audience commented that the clothes in the store were cuter ;-) ladies and gentlemen, KC concepcion!

5 comments:

FP-fan said...

idk, but i see zara and topshop all over.

Anonymous said...

to fp-fan, just in case you don't know, all clothing brands in the world look at the same trends/fashion forecasts/fashion direction for each season i.e. colours, silhouettes, fabrics, prints. so it's inevitable to see brands carrying products that look the same. visit style.com or search google to see the seasonal trends.

Anonymous said...

yeah but i think the whole world is copying zara and topshop anyway. and its great coz we dont have to spend too much . coz Bayo has them anyway ;)

Anonymous said...

I love how Bayo is proudly "Pinay" and uses Filipina endorsers,unlike other brands who have foreign endorsers.Bayo definitely knows how to dress the Filipino woman,regardless of shape and color.Congratulations to Bayo and more power!

Anonymous said...

Proudly Pinay? How come I'm seeing a mestiza girl in each picture?