Thursday, November 08, 2007
KC concepcion for bayo
it's got to be the casting coup of the year. she's back for good from her studies in paris and what better welcome can she be given than billboards of her face all over the highway, full-page ads in newspapers and magazines, and tonight, her launch as the new image model for bayo. makes us wonder: how could ben chan let her go? just a couple years ago, she was one of the endorsers for human. which didn't really fit her image. human is sporty, funky, street—but in a commercial, mainstream way. KC is a young, beautiful, intelligent woman—in other words, the perfect girl. we think she would have been a better fit for kashieca. they could have even played on the K and C in the brand name. oh well, ben and KC must have had their own reasons for parting ways. and bayo was there to make "salo." and no matter how much bayo paid her, we think it'll be so worth it. as we walked through shangri-la plaza the excitement in the air was so thick, you could cut it with a knife. select guests and media were at the bayo store in the fifth floor to welcome her and when she entered the store, pandemonium! that's her in the bottom left getting a beso-beso. KC is clearly a star. a star without a movie, a TV show, a hit song, not even a scandal. she's just KC. but people love her, are curious about her, want to meet her, and put her on a pedestal. the girl is destined for bigger things than just being an endorser who will soon take away her mother's crown as the endorsement queen. anyhoo, after she went around the store with the paparazzi following her every move, we all headed to the atrium level for the fashion show and her introduction to the public. some of the cute clothes from the show (although someone from the audience commented that the clothes in the store were cuter ;-) ladies and gentlemen, KC concepcion!