Wednesday, December 12, 2007

new fashion haunt: theodore's

seems like you're gonna get a lot of posts with that title, but take note, not all new fashion haunts are located in greenbelt 5. pero take note, on ayala property pa rin. if you're familiar with bonifacio high street, you'll notice that every corner of each block is a building. one is owned by fully booked, another by ben chan's group, another by SSI, another by the spa, the mo group, and so on. on the far end is that still-to-open club ascend and within that corner facing the street is a HUGE new store called theodore's. we never met theodore (if he even exists), but we did meet pam gonzales, a face you might recognize if you used to shop in zara in the early days. pam used to work for SSI, first for the spanish brand, then later for gucci. (oops, sorry, we failed to get a shot of her. she was busy opening night entertaining the full house—it was packed with guests-slash-shoppers!) the multi-brand store is full of cult labels from new york and europe. it's got two jeans barns (not bars) with labels like cheap monday (priced at a little over P5,000), evisu, 575, iron army, bread, and all these other brands we've never even heard of... you'll find the streetwear stuff in the back of the store, which actually looks like another store. you'll find brands like miss sixty, de puta madre 69, energie, desigual, kid robot...


men who are so inclined will find lots of accessories—shoes, belts, jewelry—to funk up a boring jeans-and-T-shirt combo... and for those with more, shall we say, conservative taste might like the delman shoes and botkier bags...

caveat emptor: the merch doesn't come cheap, so bring a working charge card, lots of cash, or a, er, "sponsor."

9 comments:

Anonymous said...

i love theodores! its manila's colette!!!!

pamgonzales said...

Thanks much for your write-up. More so, for coming to Theodore's launch! Much appreciated. I sure hope to see you again at Theodore's! He exists, by the way. I just have to find him. Wink!

All the best,
Pam

Anonymous said...

Spotted the store on the way to serendra. looked like a gallery (looked scary from the outside) but upon entering... its a temple of credit card hazard(botkier bags anyone...haha). staff are unusually pleasant and nice (not snooty considering their items can cost a labourer's monthly wage). an exciting addition to manila's retail scene (theyre clothes looked small though beware.. haha)

Anonymous said...

hey hey.. thanks for the awesome blog!!my creative director miss pam gonzales just sent this to me!! ^_^

josie reyes

Theodore's store manager

NM said...

Those men's shoes look delish. Good price points? Thanks :)

Anonymous said...

i went. nice! love the stuff.
congratulations pam!

dop

the fash pack said...

sorry, nm, we didn't get to check the prices of the men's shoes. drop by ka na lang. pero, dangerous... baka mapabili ka haha!

Anonymous said...

someone please post the song playlist of theodores... cause its f*** awesome!! thanks!!!

leah ahh said...

Do they carry crispin & basilio already? I have been asking for a while now and was told soon.

Maybe mis-info?