this is not a war. it's not even a football game. it's about two new brands opening shop in the same mall on the same day at the same time. one is from australia and the other is from israel. and each brand had its mother country's ambassador present for the ribbon-cutting. serious stuff. which one to attend? both! which one to attend first? the one closest to the entrance, i.e., on the first floor. tonight's first stop at 6pm in greenbelt 5, phase 2: jurlique. jurlique is an australian beauty brand that uses ingredients from organic and biodynamic farms. it is distributed locally by luxasia, which also handles high-end cosmetics brands shiseido, guerlain, and yves saint laurent, as well as luxury fragrances by bulgari, calvin klein, and jean paul gaultier, among others. jurlique sells nice-smelling stuff for your face, hands, and body in attractive, no-nonsense packaging. we got a citrus hand cream that smells yummy. gets rid of the flakes too. tonight's second stop: fox. fox is the biggest retail brand in israel. it's also found all over europe. it is distributed locally by suyen corporation, which also owns bench, human, the face shop, aldo, charles & keith etc etc etc! fox sells casual basics and sportswear. lots of knit tops, jackets, and winter accessories. they even have a fox baby line! just like baby gap!
tonight's winner: greenbelt 5. every day for the rest of the month till christmas, store after store will be opening in the new phase.