suyen corp sure is getting a headstart on 2009's launches. tonight they announced the first big partnership of the year: bench and coke. to promote its "drink coke, wear a smile" campaign, coke collaborated with bench to produce T-shirts with very house-of-holland-esque T-shirts. the launch was held at the third floor of the new dimensione store in bonifacio high street—a cavernous, high-ceilinged empty space that looks very warehouse-clubby. there are three designs with "positive," "optimistic," and smile-inducing statements (we like the one that says "cool ka lang coke ka lang" :-): as worn by the three coke smile ambassadors—shaina magdayao, kim chiu, and enchong dee, here with ben chan—doing the "coke smile" hand gesture: the shirts are not available for sale, though. here's how to get yours:
Just follow these easy steps! Buy any Sakto, 8 oz., 12 oz., 500 ml, 1 Liter, 1.5 Liter, or 2 Liter bottle of participating Coca-Cola packs, which include Coca-Cola, Coca-Cola Light, Coca-Cola Zero, Sprite, and Royal Tru-Orange. Step 2: Look under the crown or cap to see if you’ve won an instant prize such as a free Coke Smile Statement Shirt (available in red, white, and purple) or a free Coke 8 oz. you can share with a friend! And Step 3, claim your prizes! Coke Smile Shirts can be redeemed at Bench stores, public markets, or Coke Sales Offices, while the Coke 8 oz. drink can be redeemed at public markets and sari-sari stores.
for more info, call 813-2653 or text coke help to 2653. the promo begins jan 25 and ends mar 31, 2009. this is a limited-edition collector's item so collect those crowns now!