Wednesday, July 22, 2009
john lloyd for swatch
today at a lunch at establishment at the fort, it was announced that john lloyd cruz is the new endorser for swatch watches. virgie ramos (whom everybody calls tita virgie), who owns swatch in the philippines, always chooses very carefully who will be in her stable of swatch babies. and when they become part of it, she really takes care of them. so ma-swerte si lloydie! john lloyd just happens to be one of the country's hottest actors, whose movies are a guaranteed box-office success, and with whom everyone wants to work (and date?), and is the current endorsement king. he is the image model for, er, that pill and that pizza (sometimes that's the problem with celebrity endorsements—you remember the celeb but not the product). anyhoo, chuvaness and we scored seats right in front, right next to the stage. and just before we were served our salad, guess who shows up? the ex!! the photographers and cameramen went crazy! including us! paparazzi! that's "the ex" liz uy above left with tita virgie. here's a picture of liz and lloydie below in happier days, taken last october 2006 (wow, tagal rin pala nila. sabi nga ni chuvaness, his style improved with her and deteriorated after her. whaddaya think??): now everyone in the publishing and fashion industry knows liz uy and her work as a stylist and fashion editor for preview magazine. and everyone in showbiz knows her as the girlfriend of john lloyd cruz. oops, ex-girlfriend na pala. we don't know the back story there; all we know is what we see on the buzz and read in pep.ph and in gossip columns (i.e., that he's now with ruffa gutierrez daw, whose brother raymond just happens to be liz's best friend. parang ang hirap naman nyan). so anyway this is what he looked like today: ok, can we please just say that hosts mikee cojuangco and billy crawford kept making references to (read: making fun of) his, er, colorful outfit. we can dig him from the waist down with the salmon trousers and orange shoes, but that baby blue jacket! what are you—12 years old?? he should've given the outfit a jagger-esque edge with a libertine-style blazer and a vintage concert T-shirt—or something! well, during the Q&A, he did say he was now more experimental with his fashion choices, gravitating towards color—and how. so there was the requisite raffle where 10 watches were given away. and guess who won one? liz! gash, you couldn't have written a better script! parang teleserye! only this was real life! o diba may hug pa... and posing for the paps... haay too much showbiz for a day... tomorrow we'll show you some actual swatches!