Wednesday, July 22, 2009

john lloyd for swatch

today at a lunch at establishment at the fort, it was announced that john lloyd cruz is the new endorser for swatch watches. virgie ramos (whom everybody calls tita virgie), who owns swatch in the philippines, always chooses very carefully who will be in her stable of swatch babies. and when they become part of it, she really takes care of them. so ma-swerte si lloydie! john lloyd just happens to be one of the country's hottest actors, whose movies are a guaranteed box-office success, and with whom everyone wants to work (and date?), and is the current endorsement king. he is the image model for, er, that pill and that pizza (sometimes that's the problem with celebrity endorsements—you remember the celeb but not the product). anyhoo, chuvaness and we scored seats right in front, right next to the stage. and just before we were served our salad, guess who shows up? the ex!! the photographers and cameramen went crazy! including us! paparazzi! that's "the ex" liz uy above left with tita virgie. here's a picture of liz and lloydie below in happier days, taken last october 2006 (wow, tagal rin pala nila. sabi nga ni chuvaness, his style improved with her and deteriorated after her. whaddaya think??): now everyone in the publishing and fashion industry knows liz uy and her work as a stylist and fashion editor for preview magazine. and everyone in showbiz knows her as the girlfriend of john lloyd cruz. oops, ex-girlfriend na pala. we don't know the back story there; all we know is what we see on the buzz and read in pep.ph and in gossip columns (i.e., that he's now with ruffa gutierrez daw, whose brother raymond just happens to be liz's best friend. parang ang hirap naman nyan). so anyway this is what he looked like today: ok, can we please just say that hosts mikee cojuangco and billy crawford kept making references to (read: making fun of) his, er, colorful outfit. we can dig him from the waist down with the salmon trousers and orange shoes, but that baby blue jacket! what are you—12 years old?? he should've given the outfit a jagger-esque edge with a libertine-style blazer and a vintage concert T-shirt—or something! well, during the Q&A, he did say he was now more experimental with his fashion choices, gravitating towards color—and how. so there was the requisite raffle where 10 watches were given away. and guess who won one? liz! gash, you couldn't have written a better script! parang teleserye! only this was real life! o diba may hug pa... and posing for the paps... haay too much showbiz for a day... tomorrow we'll show you some actual swatches!

8 comments:

cynical_witch said...

Wow, love this post, fashpack!

I'm not really a fan of Lloydie, but gotta say, he is one of the better actors of his "batch."

I live for chismis like this, hehehe...Sayang sila ni Liz Uy! They seemed like a good match. And I've only met her once or twice at events and she seems like a really nice girl, given her high-profile job and all.

Can't say the same for the girl he supposedly replaced her with, though! In fairness, I haven't met her, but she looks like someone who's gonna eat him alive--and not in a good way, hahaha! And can you imagine having to deal with her mom??? Gad!

Keep them posts coming, fashpack! I like it when you make "chismis" posts. They're funny without being malicious, hehe...

More power!

Anonymous said...

If Liz Uy styled that outfit, it just once again proves that women don't know anything about men's fashion. Although if John Lloyd wore that in Sardinia or Capri, it's all good.

kaye said...

HI! This is kaye Cepeda from Studio 23's lifestyle program US GIRLS. We're having an episode on The Virtual Life. We wish to invite you sana for interview for one of our segments. The shoot sana will be on tuesday at ABSCBN. Possible po kaya.

You may contact me at 09153990172.


Thanks so much.

the fash pack said...

anonymous fyi john lloyd's outfit was styled by john lloyd himself. we guess that proves men know nothing about men's fashion either

Anonymous said...

L.U. styled that outfit as she works for swatch. very baduy if you ask me. he shouldve worn something more classy and preppy.
anyway cynical witch...the fine young lady lloydie replaced l.u. with is taking good care of him. she's more mature and understands needs and wants. sometimes its good to be with ladies with more experience! :) i think it will last especially since mother monster has given her blessings!

the fash pack said...

anonymous #2 fyi L.U. does not work for swatch and did not style john lloyd's outfit

Anonymous said...

I find L.U. ugly. I don't find her pretty at all. Sorry.

Anonymous said...

Liz Uy is better off without Lloydie, after reading his article as Swatch Endorser in Phil Star, he is so maarte na, I mean, his dream is to have room full of Hermes bags? Daig pa niya si BryanBoy. What happened to that simple guy from Tabing Ilog?