Thursday, February 18, 2010

my pilipinas moleskine launch

this was held yesterday afternoon at the archaelogy section on the second floor of power plant mall, a space in between national book store and collezione C2, where the limited-edition moleskine will be sold starting today (as well as in select branches). rhett eala was there with arnault castel, GM of working unit, which is the official distributor of moleskine all over asia, including japan. also present was efren peñaflorida. in the back of the my pilipinas moleskine's bellyband it's written that "collezione C2 supports the literacy project of efren peñaflorida, CNN hero of the year." what an unassuming guy! pero pinagkaguluhan sha like a rockstar and everyone wanted a photo op with him! including us! here he is (below, in brown shirt) with (from left) collezione managing director joey qua, rhett, arnault, and national book store regional manager trina alindogan:
guests were encouraged to finish the sentence "my pilipinas is..." by writing their thoughts on a card and taping it on this wall. the best five answers won pocket-sized my pilipinas moleskines!
there were also about a dozen moleskines on display, which were finalists of the national book store moleskine competition launched last october 2009 called "my moleskine open call manila." all one had to do was express oneself artistically on a moleskine. the winner will be sent to the shanghai edition of the competition. the entries were so creative! some of our favorites:
then host daphne oseña paez (wearing a nice comfy dress by collezione C2) appeared onstage for the requisite introductions and interviews, with a giant moleskine behind her:
which was later turned for the big reveal!
there was also a fashion show with collezione C2's latest collection of separates and bags. they're all now available in the store, except the long dresses, which will be out in about two months. (note to models: please stand still for at least two seconds! otherwise your blurry picture doesn't get published!)
my pilipinas moleskine comes in two sizes (pocket size, P995; desk size, P1,480) in both plain and ruled versions. watch out for this display in select national book stores!
and watch this space because the fash pack will be giving away three my pilipinas moleskines!!!

2 comments:

Kathleen Ann said...

Fash Pack! How do I win one of those free MY PILIPINAS moleskines?

(I hope that being the first person to comment, in any way qualifies me. ;P )

Kathleen Ann said...

Great design!

How may I become eligible to get a free MY PILIPINAS moleskine?

(Does being the first person to comment qualify? ;) )