Saturday, March 27, 2010

hello green tomorrow

kamusta kaya yung concert ni JT? nag-earth hour kaya sila at 8:30pm? or maybe the concert didn't start till 8:31pm... we just thought of this because last wednesday, avon launched its new initiative. avon is known for its support of breast-cancer awareness and raising funds for victims. this time, they're all about the environment, which is why they chose to hold the event at the la mesa ecopark in quezon city. if you think farview is far, this is fartherview. now when was the last time you went to la mesa? or have you ever been? we've been there once during some random field trip in grade school—school, ugh, not a memorable time, so we don't remember what it looked like then. la mesa actually was neglected for many many years, till 1999 when ABS-CBN foundation created bantay kalikasan and in partnership with MWSS started the "save la mesa wastershed" project. 1,722 hectares needed reforestation and today 1,530 hectares are already planted with 80 indigenous species. the place is a work-in-progress, but there are now many nice things to do when you want to get away from the crowded and polluted city—boating, go on picnics, fishing, paintball jungle, camping, hiking, biking, and more. in fact, the hubby likes to go there once a week to mountain bike—apparently, they have really nice biking trails in lush forest areas filled with trees that provide so much shade, it really cools the place down. nice...
avon's new initiative is called "hello green tomorrow." so a bunch of us "avon ladies" met up at starbucks 6750, boarded a bus, braved the traffic, and in an hour we arrived:
the event was held at the boating pavilion:
and look what's behind it! too bad riding a boat wasn't part of the day's activities:
but these were: examining samples of the plants in the park...
learning how to recycle would-be trash...
making a commitment to practice the 5 Rs—reduce, reuse, recycle, replant, rethink—by placing your green thumbprint on the board...
and finally actually preparing little cuttings to be planted within the park—yes, we got our hands dirty! read below for more information on how you can participate:

Global direct-selling makeup brand Avon is using its unique ability to mobilize people―particularly women―starting with its “army” of more than 6.2 million Avon Sales Representatives to nurture Mother Nature and support the conservation of the environment. The company for women launches Hello Green Tomorrow (HGT), an empowering eco-awareness campaign to raise funds and drive environmental education in more than 65 countries including the Philippines.

On an international scale, the initiative kicked off with a US$1 million donation to The Nature Conservancy for the replanting of 1 million trees in the Atlantic Rainforest in South America, otherwise known as the “lungs of the earth”. The Atlantic Rainforest stretches across parts of Brazil, Argentina and Paraguay, and it is one of the most endangered tropical forest on earth. Presently, only 7% of its forest remains. And sadly, this area has the highest impact on climate change.

Here in the Philippines, the foremost champion of women’s causes makes a commitment to protect Mother Earth by raising funds through its Hello Green Tomorrow Reusable bags for the benefit of Bantay Kalikasan’s reforestation efforts and by promoting the 5Rs of Green Action (Replant, Reduce, Reuse, Recycle, Rethink)—encouraging everyone to incorporate these Rs into their daily lives. It has also named actor Gerald Anderson, a staunch supporter of the environmental cause, as the campaign’s local ambassador.

Avon’s first step towards eco conservation will begin within its very own ranks, engaging representatives to adopt a green lifestyle and to support fund raising efforts by selling Hello Green Tomorrow reusable bags to their customers for only Php39.00.

Net proceeds from these bags will go to the reforestation project of ABS-CBN’s Bantay Kalikasan in La Mesa. Aside from this, regular use of the HGT bags will mean less need for plastic or paper bags, both of which come with environmental repercussions, with the former contaminating soil and water, and the latter using up a significant number of trees.

With Hello Green Tomorrow, Avon hopes to help everyone realize that each can do his or her own part in helping save the environment, for today and for generations to come.

Learn more about Avon, its products, its advocacies and its meaningful earning opportunities at www.avon.com.ph. AVON’S 5 Rs OF GREEN ACTION

1. REPLANT
Plant one or more trees through Avon Hello Green Tomorrow, which supports ABS-CBN Foundation's Bantay Kalikasan tree--planting project.

2. REDUCE
Shop smarter. Customers who order products from an Avon Representative save on transportation or gas money.

3. REUSE
Use reusable shopping bags, like Avon's Hello Green Tomorrow bag, when you shop at Avon locations. If each Avon customer in the world uses one fewer plastic bag per week, we will save almost 60,000,000 gallons (more than 227,000,000 liters) of oil from the bag manufacturing process.

4. RECYCLE
Recycle items of glass, metal, and paper, such as magazines and newspapers, whenever possible. If every customer recycles just two magazines (or Avon brochures) per year, we will avoid putting 282 million pounds (127,000 metric tons) of waste into landfills.

5. RETHINK
Think about how you can easily save energy (use efficient light bulbs, turn off lights and unplug appliances when not in use). If just one in 10 Avon representatives worldwide unplugs their cell-phone chargers when not in use, we will avoid emitting over 70,000 tons (63,000 metric tons) of carbon dioxide, which is the equivalent of taking more than 11,000 cars off the road for a year.


(photo credit: biking photo by james deakin)

1 comment:

Joy Buensalido said...

Hi Liza:

Sorry for delayed reaction but I must thank you profusely for this wonderful entry.. (and the photo of the bus with me there! :)) Let's get together when you come back from Madrid ok? Thanks again in behalf of Avon! Joy B