not literally of course (or maybe you could). to promote diesel's new spring/summer 2010 campaign called "be stupid"—which is really a campaign for bravery, spontaneity, and saying yes—they're giving away this BE STUPID T-shirt for free! no purchase necessary!
all you have to do this saturday, may 1, 2010 is to wear any diesel item, whether old or new, go to power plant mall, go straight to the diesel store, fall in line—hopefully, the queue won't be that long, good luck—and get a free T-shirt! (we could go and wear our diesel dirty thirty jeans—but we gained weight during our trip and now they won't fit! can we lose five pounds in two days??) but be there early because it's a first-come-first-served kinda deal. so don't delay because... UPDATE! we heard they are giving away only 100 T-shirts, so now you REALLY have to be there early! even before the mall opens! ready, set, go!!!