oi! we completely missed earth day which was over a week ago, april 22! we were reminded because lush emailed us some info on what they're doing to raise awareness, as well as how they do their best as a company to keep the earth clean and green.
Environmental awareness may only just be creeping into the consciousness of the beauty industry, but there’s one company who has been pioneering in this field since its inception - LUSH fresh, handmade cosmetics. April 22nd 2010 will mark the 40th anniversary of the first Earth Day, when 20 million Americans protested against the damage being done to the planet. 2010 also marks Lush’s 15th anniversary and we are as committed today to ethical trading and sustainability as we were all those years ago.
Being green and environmentally aware doesn’t necessarily mean you have to spend a fortune, or give up all your favourite luxury products. When you buy from Lush you are guaranteed the most beautiful, fresh, effective products possible … you can also be happy in the knowledge that the company does all it can to help preserve our planet the way it is. As we like it that way and don’t want to loose it.
We especially like being naked and encourage you to do the same! Our innovative range of solid products allow minimal or no preservatives and packaging, which means less waste heading to landfill. 67% of our current product range is ‘naked’ and in 2009, in the UK alone, we sold over 5.9 million naked items.
200,000 of these items were shampoo bars, meaning that 15 tonnes of plastic was avoided. Lush shampoo bars are small, convenient, easy to carry and easy to use. Use them just like soap to effectively clean the hair of everyday dirt and grime. Each bar lasts for over 80 washes, the equivalent of 3 bottles of 250g shampoo, which is both kinder for the environment and your wallet.
It’s imperative other businesses do the same, as until global levels of palm use are cut dramatically, and plans to use palm oil as a biofuel are scrapped entirely, there is little hope for a workable sustainable palm oil industry, and the future of the forests, animals and people of Indonesia and Malaysia is bleak. By choosing products not containing palm oil, like Lush soap, you are doing your bit to help preserve the only remaining habitat of the orangutan, as if things continue as they are then they will be extinct within 10 years.
choose from their new product line! (see below, including top photo: godiva shampoo and conditioning bar)