Tuesday, July 06, 2010

two P's and a pond's*

above, left to right: patty betita, divine lee, celine lopez, rissa manaquil, bianca valerio, mai kaufman, sam sadhwani

A FÊTE OF FASHION’S FINEST AND BEAUTY’S BEST

A perfect synergy of style and beauty, Manila’s finest witnessed the biggest collaboration yet with the launch of the Pond’s Plains & Prints collection. Perfectly merging two of the most important aspects in a woman’s life, leading beauty skin care brand Pond’s and famed home grown label Plains & Prints showcased a unique line that is sure to complement every lady’s style and looks.

Pond’s and Plains & Prints brought together eight of the most sought-after fashion and beauty icons in the country. Creating a special dress for each of them, Pond’s and Plains & Prints took more than six months to complete the collection and integrate the unique attributes and personalities of each of the lady. Led by Pond’s Rissa Mananquil and Plains & Prints’ Celine Lopez, the collection also showcased real estate goddess Divine Lee, Project Runway Philippines model judge Apples Aberin, top model Kelly Misa, personality development expert and lifestyle writer Patty Betita, bag and interior designer Mai Kaufman, and model make-up artist Bianca Valerio.

Guests were welcomed with art installations representing the beauty secrets, style principles, and romantic views of the eight muses. Then followed by a fashion presentation featuring the twenty two red and white dresses, to complete the show, the muses sashayed down the runway donning the dresses made and named especially after them.

This limited edition line represents Pond’s Age Miracle and Pond’s Flawless White ranges while staying true to Plains & Prints design philosophy – fine workmanship, meticulous detailing, and a creative fusion of different textiles and sewing methods to develop new forms. Each piece is uniquely designed with the use of new techniques like advance process of heat-pressed stamping, digital printing, and cloths searched for in Hong Kong and in other countries that are seldom seen in the local retail industry.

The Pond’s and Plains & Prints collection was brought about by the desire of the two brands to transform women’s lives by providing them only the best that fashion and beauty can offer. Pond’s Senior Brand Manager Jacqe Yuengtian expounds, “I personally feel fashion and beauty always go together. Teaming up with Plains and Prints brings our goal of providing visible transformation to women to another level – this time completing the over-all package of feeling and looking beautiful physically and from within.” Plains & Prints owner and Head of Creatives Roxanne Farillas also shares her confidence on this collaboration, “Pond’s offers the latest in skin care innovation through revolutionary beauty products, Plains & Prints offers the latest styles for the fashion forward women of the new century – a tandem that will make any woman feel beautiful inside and out. Sharing the same goal, Pond’s provides the best beauty products complements our passion of providing world-class and designs pieces for women.”

The affair gathered a plethora of guests from Manila’s style and social circuits including Carmi Martin, Tetta Ortiz-Matera, Marina Benipayo, Helena Belmonte, Rima Ostwani, Ito and Tippi Ocampo, Vince and Patricia Hizon, Chesca Trillo-Van Omer, Carlo Trillo, and Paolo Trillo. Also in attendance were Unilever Managing Director for Skin and Hair Gilbert Simpao, Marketing Manager for Skin Jamie Garaci, Pond’s Assistant Brand Manager Jules Gollayan, Plains & Prints President Erickson Farillas, and Plains & Prints General Manager Jimmy Pelea.

Achieve new beauty and style statements and look your best with the Pond’s and Plains & Prints Collection now available in stores!

Good news for loyal patrons of Pond’s Age Miracle and Pond’s Flawless White! For every purchase of specially marked Pond’s Age Miracle or Pond’s Flawless White Day Cream 50g, Night Cream 50g or Serum 30mL, shopper will get P200 off the Pond’s-Plains & Prints dresses or P100 off on any Plains & Prints regularly priced apparel. Promotion starts July 3 and ends September 15.

*title "borrowed" from bea j. ledesma :-)

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