CALVIN KLEIN UNDERWEAR ANNOUNCES ACTRESS ZOE SALDANA TO BE FEATURED IN FALL 2010 GLOBAL ADVERTISING CAMPAIGN
Calvin Klein Underwear, a division of Warnaco Inc. [NYSE: WRC], along with Calvin Klein, Inc., a wholly owned subsidiary of Phillips-Van Heusen Corporation [NYSE: PVH], announced at a press conference in Berlin, Germany that acclaimed actress Zoe Saldana will be featured in the women’s Fall 2010 Calvin Klein Underwear global advertising campaign.
The Fall 2010 Calvin Klein Underwear campaign was shot by renowned fashion photographer Mikael Jansson in New York City. The Fall 2010 media campaign will be comprised of a strategic mix of print, digital, and outdoor advertising timed to coincide with October 2010 magazine issues.
“We are excited to have Zoe Saldana as the face of Calvin Klein Underwear, and Calvin Klein Envy, our new product launch,” said Bob Mazzoli, Chief Creative Officer of Calvin Klein Underwear. “Zoe brings the campaign to life, and her universal appeal will enable us to continue to expand our dialogue with our consumers worldwide.”
“Calvin Klein has always put forth such beautifully executed campaigns,” said Ms. Saldana. “It’s very exciting for me to be associated with such an iconic, globally recognized brand like Calvin Klein Underwear.”
Said Tom Murry, President & CEO, Calvin Klein, Inc., “We feel strongly that Zoe’s natural beauty and authenticity in the upcoming Calvin Klein Underwear campaign will resonate with our consumers and enhance the awareness of the brand.”
The Fall 2010 global advertising will feature Calvin Klein Underwear’s Envy range, the latest collection from Calvin Klein Underwear. Calvin Klein Underwear Envy is a new line of lingerie designed to create a more revealing silhouette. The introduction of Calvin Klein Underwear Envy completes the Calvin Klein Underwear Coverage Level System. In this revolutionary new shopping system, Calvin Klein Underwear bras are now identified by three distinct levels of coverage. Each level is differentiated by cup coverage, as well as strap and band width. Envy is Coverage Level 1, with the most minimal level of coverage for a sleek, sexy look. Perfectly Fit is Coverage Level 2 and provides mid-level coverage for classic comfort. Seductive Comfort, positioned at Coverage Level 3, offers the most coverage and support.
Ms. Saldana has a long-standing relationship with the house of Calvin Klein and is frequently wardrobed by Calvin Klein Collection. Most recently, she has been wardrobed by the brands’ award-winning Women’s Creative Director, Francisco Costa, for the 2010 CFDA Fashion Awards, the 2010 Costume Institute Benefit at the Metropolitan Museum of Art, and at last month’s amfAR’s Inspiration Gala, among other personal appearances.
Ms. Saldana most recently captured the attention of moviegoers as Neytiri in Avatar, the highest grossing film of all time, which also won the 2010 Golden Globe for Best Picture, and went on to receive a total of nine 2010 Academy Awards nominations. In 2009, Ms. Saldana also starred in the blockbuster action-sci-fi film “Star Trek” and was most recently seen in the films “Death at A Funeral” and “The Losers.”
Calvin Klein Underwear is located at Greenbelt 5, Power Plant Mall, Shangri-La Plaza, Bonifacio High Street, The Podium, Trinoma, Rustan’s Makati, Mall of Asia, 158 Designer’s Boulevard Alabang Town Center, Robinson’s Place Midtown, and Rustan’s Cebu.