Friday, September 17, 2010

cory aquino for bayo

BAYO supports Aquino Foundation with “I am Cory” collection—a collaboration of Art, History, and Fashion for a Cause

Celebrate the life of former President Cory Aquino and pay tribute to the most admired Filipina of our time with the limited edition “I am Cory” collection from Bayo. Not known to many, Cory Aquino was also a painter, aside from being a great leader and a devoted mother. Painting was one of her favored modes to keep her mind active and her sense of humanity intact. Under the tutelage of Jeff Consumo, she participated in a joint exhibit and sold some of her artwork to raise funds for her advocacies, though she never professed to be a professional painter. Her favorite subjects were flowers and women, and she usually painted in oil or acrylic on canvas.
Inspired by her colorful floral paintings, Bayo has come up with a capsule collection showcasing her beautiful art, rendered in contemporary fashion. “While designing this collection, we kept in mind her simplicity and grace,” explains Ms. Lynn D. Agustin. “We just kept it clean and simple, using silhouettes that will not over-power the paintings.”
Bloom in ready-to-wear clothes that you will love and be proud to be seen in. With her simplicity and grace as inspiration, the collection features clean and simple silhouettes to make Cory Aquino’s beautiful paintings stand out. Key pieces are flowerpot shirts, scoop-neck shirts, striped tank tops, 1950s-inspired dresses, and chambray and stripe polos with floral-print sleeves and pockets.
Bayo also created canvas bags that come in three different iconic prints—landscape painting, flowerpot painting, and a magnified version of the flowerpot painting.
Bayo has collaborated with the Ninoy and Cory Aquino Foundation (NCAF), an organization devoted to building on the democratic legacy of two great Filipinos who brought out the best in their countrymen. NCAF’s iamninoy-iamcory movement, its core youth mobilization and empowerment program, seeks to surface a new generation of Filipinos willing to step up as selfless heroes in their own right. From their ranks would emerge new leaders through a process of spiritual transformation in the mold of Ninoy and Cory Aquino.
As one of Manila’s leading and influential fashion brands for women, Bayo (the Ilonggo word for “dress”) is a brand built on basic items that are timeless, clean, and essential—affordable clothes to suit one’s fashion personality.
Staying in tune with the times, Bayo supports NCAF’s goal of introducing Ninoy and Cory and their ideals to the new generation. Through its partnership with the foundation, Bayo is producing a one-of-a-kind collection fit for the modern Filipina and is giving a portion of the proceeds for every purchase of the “I am Cory” products to support the diverse advocacies of NCAF’s partners and the iamninoy-iamcory movement itself. “For Bayo, this is a great opportunity to pay homage to the most fabulous Pinay of our time- President Cory Aquino,” says Ms. Corcor Bitong.
“To distinguish our partnership and collection, we thought of something not everybody knows about Mrs. Cory Aquino—her paintings,” adds Ms. Agustin. “This has given birth to a confluence of arts, history and fashion.”
The Bayo “I am Cory” collection is now available. Channel feminine chic, while supporting a great cause. Get your own Filipino-and-proud “I am Cory” merchandise from Bayo stores nationwide.

Photography: Madz Barrido
Styling: Bernice Tison and Rosemin Tan Lee
Makeup: Madella S. De Leon
Model: Jessica Kienle of Elite Manila


Anonymous said...

First it was "I am Ninoy"
Now, "I am Cory"?
Frankly, "I am sick" of it!
Tama na, Sobra na, Iba naman!

Anonymous said...

I like the last tote. Very Liberty of London! :)

Anonymous said...

I am so sick of it too! I agree, Sobra na, Tama na! Pati yellow ribbon, enough na rin!!! Puro kahihiyan!

Boom Enriquez said...

thanks for helping us promote!