when SM department store claims they've got it all, they mean it! because if you think it's filled with cheap clothes and disposable fashion (oh and household items too hehe), you are wrong. last monday, SM makati launched a new section called fashion forum, where they carry international brands. there was a special private shopping party where guests got first dibs on the clothes, and a fashion show where they introduced their new brands: adrianna papell, david meister, donna morgan, donna ricco, london times, maggy london, max & cleo, miss couture, and julian taylor. well, to be honest we are not familiar with any of these brands, except for max & cleo, which is a bridge line of BCBG max azria.
the shopping party!
some of the pretty dresses we spotted on the racks. and the prices are not that bad...
miss couture: P1,895.75
julian taylor: P1,895.75
maggy london: P4,475
below, more clothes on the runway, although we don't know what the brands of the clothes are. it would've helped if the brand was flashed on a screen or if the models held cards...
very hervé léger bandage mini-dresses:
DVF-inspired printed wrapdress:
full-skirted silhouette that's very fall/winter 2010:
cute LBD with a bubble hem:
a long, breezy dress that'll be perfect for a resort party:
just go check them out for yourself at the third level of SM department store, makati! and soon at SM megamall and north edsa!