Monday, November 29, 2010

pond's presents gold

The new Pond’s Gold Radiance opens Philippine Fashion Week

A fête fit for Manila’s fashionable set, Pond’s opened the Philippine Fashion Week Spring-Summer 2011 with a romantic and feminine gold-themed collection by the country’s most renowned designers including Dennis Lustico, JC Buendia, Jun Escario, and Rajo Laurel.


The theme, “Recapture the Radiance of your Youth,” interpreted in elegant gold pieces, the color of Pond’s latest breakthrough in anti-aging – Pond’s Gold Radiance.

With its promise of making beautiful and youthful skin easy to achieve for women, Pond’s introduces its most luxurious product yet, Pond’s Gold Radiance with real gold microparticles. It makes use of 99% real gold which is certified safe on skin and is believed to help detoxify skin, aid skin renewal and enhance skin elasticity. In this new range, Pond’s harmonizes this power of gold with proven anti-aging ingredients to address the four dimensions of skin dullness: texture, colour, evenness of tone and hydration.


Gold is recently known to enhance the free radical scavenging activity of vitamin E that also has the potential to enhance the performance of known and existent antioxidants to fight the dullness of skin as explained by dermatologist and owner of Skinlaser Manila Dra. Rhesa Martinez-Manaloto.

The affair also launched Pond’s newest endorser and face of Pond’s Gold Radiance Tweetie de Leon-Gonzalez who perfectly epitomizes this latest anti-aging line as she exemplifies a woman of timeless beauty and radiance.


Inspired by the color and power of gold, the famed designers came up with their own unique pieces that capture the “radiance of youth” through their creations complemented by their muses: Rissa Mananquil, Mika Lagdameo Martinez, Kelly Misa, Patty Betita, Marina Benipayo, Ria Bolivar, Divine Lee, Phoemela Baranda, Joey Mead, Amina Aranaz Alunan, Sara Meier Albano, and Tweetie de Leon-Gonzalez.

The designers and muses have established a bond together having worked in the industry for quite some time already therefore creating pieces that perfectly fit each muses’ personality and brings out that youthful glow in them.


Hosted by the ever energetic and vibrant Tessa Valdes-Prieto, Pond’s once again celebrates the power and beauty of women as translated through her style, class and ultimately skin that’s glowing and radiant.

Present during the event were Unilever CEO and Chairman Fernando Fernandez, Unilever Managing Director for Hair and Skin Care Gilbert Simpao, Unilever Marketing Manager for Skin Jaime Garaci, Pond’s Senior Brand Manager Jacqe Yuengtian, Pond’s Assistant Brand Manager Jules Gollayan, and Unilever PR Manager Nikki Abella; together with SM’s Herbert Sy, President SM Supermarket and his sons Hendric and Herson; Runway Production’s Joey Espino with show director Robby Carmona; and Manila’s finest in the fashion and social circuits Kaye Tinga, Tech Hagedorn, Tetta Ortiz-Matera, Thai Airways General Manager Nivat Chantarachoti, Richard Tiu, Victor Basa, Chucho Martinez, Raymond Gutierrez, Liz Uy, and Ayen Laurel, to name a few.


Pond’s together with Runway Productions, participating designers and muses have once again gathered Manila’s finest in fashion and beauty as it opened this year’s Philippine Fashion Week. Recapture the radiance of your youth with Pond’s Gold Radiance. Step out from the dullness and fear of losing that radiant vitality you once had. With this new revolutionary product from Pond’s, gain back that confidence and romance into your life again with radiant, glowing, and youthful skin.

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