Wednesday, June 29, 2011

join! join! join!

who doesn't love contests? and more than that, who doesn't love to win?? but this is one contest that'll take a lot of creativity in coming up with concepts and designs, dexterity in working with the hands, business savvy, as well as PR skills—which always helps in the fashion field, especially in this day and age of social networking.

yesterday, the fash pack—that means i, liza—attended the press con to launch the fashion & design council of the philippine's (FDCP) 2011 philippine fashion design competition (PFDC), titled "weaving the future: a social design competition." they used to hold this every year, but it's been a while since the last one. but this year is different. in his speech, FDCP's well-loved president JC buendia expressed sadness in our country's dying weaving industry. he said that last year, when designers were busy creating filipiniana gowns and ternos for the presidential inauguration, they had a difficult time finding enough piña, jusi, and other indigenous materials. so this competition is a wake-up call to revive this industry and raise awareness of its relevance in local communities and governments.
rajo hosted the short program—and he's a very competent host! pang-showbiz talaga! magaling pa mag-ad lib haha...
also present at the event were three of the celebrity ambassadors wearing piña blouses by joel escober. below, amina aranaz-alunan, tweetie de leon-gonzalez, and mons romulo:
there was a mini-fashion show, where some FDCP members showed how indigenous and organic fabrics can be used and manipulated to produce very modern creations.

piña dress by hindy weber-tantoco:
jusi dress with mother-of-pearl pailettes by tippi ocampo:
piña coat and knit dress by lulu tan gan:
piña cape and mikado silk pants by frederick peralta:
jute fabric dress by joel escober:
piña top worn with shorts by gerry katigbak:
pintados-inspired gown made of handpainted tattoo techniques with wood and shell beads by rajo laurel:
electric-pleated dyed piña dress by jerome salaya-ang:
congratulations, designers, on this great project! and good luck to all designers who decide to compete!
how to join:

Weaving the Future: A Social Design Competition Mechanics

• The Philippine Fashion Design Council has two divisions: Apparel and Accessories (fashion or home décor). For Apparel, applicants must submit three (3) design entries each consisting of a 3-5 pieces collection for the modern day man or woman while Accessories Division applicants must submit three (3) one-piece design entries for home or fashion all true to the theme “Weaving the Future: A Social Design Competition”

• A Developmental Business Plan must be submitted along with the design entries for the judges to gauge the social impact of the applicant’s entry. The plan consists of the following:

o PEOPLE: Who and how many will benefit?
o PLANET: What are the organic materials?
o PROFIT: How much profit can be expected?
o POSITIVE INFLUENCE: What is the overall impact you hope to achieve with your plan?

• Applications will be screened according to the following criteria: Originality and excellence in interpreting the theme “Weaving the Future” (35%); Marketability (20%); Execution and workmanship (20%) and Social Impact (25%)

• Finally, entries will be trimmed down to the top 20 finalists, hailing 10 best entries for each division.

• Each finalist will then be paired with a Social Entrepreneur, a Livelihood Officer and Community Representative that will ensure that the Business Development plan can be executed. Finalists will be enrolled in an extensive mentoring program headed by FDCP’s own Dong Omaga-Diaz and Jojie Lloren. The School of Fashion and the Arts will also facilitate a customized training module for all finalists during the Mentoring Phase of the competition.

• At the end of the competition, 2 winners shall be recognized – one from Apparel and one from Accessories. Winners will be awarded a two (2)-year scholarship for Fashion & Marketing from The School of Fashion and the Arts (SoFA), P200,000 from SM as capital to further their design endeavor to a proper business platform with their livelihood-based community, cash grant from local government units and 6 months subscription to PLDT WatchPad.

• Winners will be announced during the Finals Night, to be held at PAGCOR Grand Theater in November 22, 2011.

• Interested applicants may send their complete and filled-out PFDC Application Form with a scanned copy of all required materials to weavingthefuture@gmail.com on or before August 1, 2011. Application Forms and Guidelines are available at www.pldtwatchpad.com and may be requested through mobile number +63949-688-5230.

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