Saturday, September 17, 2011

payless x the good shoe project


PAYLESS SHOESOURCE LAUNCHES THE GOOD SHOE PROJECT

Realizing the need to provide decent footwear for marginalized Filipino children in the remote areas, Payless ShoeSource is bringing its global CSR program, The Good Shoe Project, to the Philippines. The Good Shoe Project is Payless ShoeSource’s way of giving back to the community while engaging its customers to be change agents.

Payless ShoeSource has chosen Children’s Hour Philippines, Inc., a fundraising, fund-giving and friends-raising organization that supports projects on children’s welfare. For every Airwalk “Hope Shoe” sold, Payless ShoeSource will donate Ph 100 to Children’s Hour. Funds raised will be used to purchase footwear for Children’s Hour beneficiaries in rural communities nationwide. Last August 17, 2011, a Memorandum of Agreement was signed by Payless ShoeSource and Children’s Hour to cement their partnership.

The Airwalk “Hope Shoe” will be available in all Payless ShoeSource nationwide this coming September 2011. The Good Shoe Project will run from September 15 to October 5, 2011.

In the Philippines, Payless is managed by Footwear Specialty Retailers, Inc., a division of Stores Specialists, Inc. Payless Shoesource currently has 17 stores in the following locations: Festival Mall in Alabang, SM Megamall, Ali Mall, Shangri-La Plaza Mall, Shoppesville Greenhills, Power Plant Mall, Robinsons Galleria, Market! Market!, Marquee Mall in Pampanga, Paseo de Sta. Rosa in Laguna, Trinoma, SM Manila, Ayala Center Cebu, SM Masinag, Abreeza in Davao, SM Southmall and Nuvali Solenad 2. More stores are set to open this year in Metro Manila, as well as in Cebu.


top photo: Ms. Evangeline Mayuga, Executive Director of Children’s Hour and Ms. Crickette Tantoco, Marketing Manager of Footwear Specialty Retailers, Inc.

below: Airwalk shoes sold exclusively for The Good Shoe Project

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