Monday, November 14, 2011

beauty blog: kérastase fusio-dose

this is one of those times i enjoy being a guinea pig: before kérastase introduces a new product or treatment to its partner salons, we editors and beauty writers get to try them out first. right now, i'm at the l'oréal academie, where they train their staff and salon hairstylists and colorists, and where people can actually sign up to learn all the latest techniques when it comes to hair.


today's new product is called fusio-dose, a highly concentrated, made-to-measure treatment that is tailor made to your needs. it's a two-part treatment that involves a concentrate for your primary need, then a booster for your secondary need. "the hairdresser becomes the scientist who creates a customised formula for each client." odiba?


we had to sit in front of a laptop and answer a series of questions on our hair type, concerns, and problems.


since my hair is dry, dry, and dry, this is what the lady in the video recommended--i need nourishment + nourishment! (color-coded orange + orange)


laura charlton--yes, she's the daughter of david of david's salon--explained how it all works, using her own bleached hair as an example of "damaged" hair that benefits from this treatment (she does it every three days!). she's so cute, she was speaking in taglish--pero take note british accent ang english niya!


ok, shampoo time!


after, my hairstylist mixed the two parts, attached a spray nozzle, then sprayed it all over my hair.


then it was massaged in. after 20 minutes, rinse off, then blow-dry.


voila! i wish I could wake up with hair like this every day!


price for a 30-minute kérastase fusio-dose starts at P1,500, depending on hair length and dosage. for a complete list of salons that offer it, go to fusiodose.societedekerastase.com

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