Saturday, April 28, 2012

beauty blog: snoé

have you seen snoé beauty products being sold at your neighborhood mall? you might be surprised to know that it is a 100% filipino brand started by two women. i met one of them at a press lunch today and she is gorgeous! this is jen gerodias-diaz:

unfortunately her partner gen enriquez-gerodias (jen and gen—cute, right??) is pregnant and needed to rest. snoé (pronounced snowy) just launched last year but is already quite the success. by the end of this year, they hope to expand outside the country (thailand is their first goal), as well as expand the product line. jen told me they'll be coming out with a new cosmetics line—powder foundations, mascaras, lip stains, false eyelashes—as well as hair products like extensions and a DIY hair-rebonding kit! i need that!! 

after lunch, jen brought out all the snoé products and laid them all over the table for us to see, smell, and try. i was like a kid in a candy store! maybe because the products are so deliciously packaged, and look (and smell!) good enough to eat! even the names make me want to lick them—words like scrumptious, fresh, whipped, frosting, honey, syrup, jam, candy. not to mention the scents—mmm mmm mmm... here are some of them (and there were still a lot more!): 

body scrubs that look like bottled milk shakes
body sprays. i like nectarine ginger tea and passion fruit parfait

matching body lotions... 
...and body washes
oil spray for the hair and body

more hair products. i can't wait to try the intense argan oil

hand wash. they also have a pocket version that's a foamy hand sanitizer

do not drink this! they're for the you-know-what hehe...
do not eat this! not for toast, but for your lips and cheeks

cute! hang this on your bag, instead of those silly alcogel holders
whitening soaps. choose your intensity! (or whichever matches your bathroom)

snoé has freestanding stores at SM malls in muntinlupa, las piñas, and valenzuela. they also have kiosks in market! market!, robinsons galleria, festival supermall, and robinsons place cavite. and they're available inside cinderella, glorietta 3 and the landmark, trinoma. for more information, go to

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