Monday, July 30, 2012

benchingko premiere

this year bench celebrates its 25th anniversary and since the beginning of the year has been having one exciting activity after another. they launched their international endorsers lucy hale and joe jonas, and it's just been announced that american idol finalist jessica sanchez signed on! wow galing! bilis ng bench! i was wondering which filipino brand would snatch her up and i'm glad it's bench! and come september, one of the most anticipated events: the bi-annual bench underwear show, woo-hoo!

last friday night was another milestone for bench. it was the premiere of benchingko (a clever play on bente-singko--25, get it?), a series of short films starring a few bench endorsers. it was held at center stage at mall of asia. when i got there, ben chan was about to be interviewed by the TV press. he's as big a celebrity as his celebrity endorsers!

once seated inside, the celebs started arriving one by one. starting with the sultry lovi poe. what a body this girl has:

and here comes lucy! i admire this woman. she lives a charmed life, but it is not lost on her. she uses all those wonderful opportunities thrown her way to do good:

and how can you miss papa P?? screams in the cinema when piolo pascual arrived!

and seated right behind me was ms. bella flores, the kontrabida queen of philippine cinema. she faced the audience and told them, i love you all!

you can view all the films on bench's youtube channel called benchTV

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